La Tua Pasta automated the admin, not the craft
94% of orders now go from inbox to ERP without any data entry - at 98% line-item accuracy on the first pass.
Results at Glance
94%
Orders fully automated
98%
Line-item accuracy on the first pass
96%
Faster order processing
94%
Orders fully automated
98%
Line-item accuracy on the first pass
96%
Faster order processing
WHY BURNT
“We were Burnt's first customer in the UK and it has been amazing to see how this team has built their AI from scratch to what it is today. I cannot imagine not having Burnt as our AI partner now and we're excited to see their range of AI Agents evolve even further. ”
Nicolas Hanson,
Owner & Managing Director
01
THE PROBLEM
Every order arrived differently - and every one was typed in by hand
La Tua Pasta has been making fresh pasta in London since 2006, and business was growing. But for each sale, every order had to be processed by hand.
Orders came in however the customer felt like sending them - an email here, a WhatsApp there. Sometimes a voicemail, sometimes a call. Someone had to go through each one, work out what was being ordered, and key it into the system, line by line, every single day. It worked...it just didn’t scale.
WHAT WAS SLOWING THEM DOWN
01
Manual order entry
Every order keyed in by hand, eating into staff time that could go to customers.
02
Fragmented workflows
Orders scattered across email, WhatsApp and voicemails, with no single place to manage them.
03
Risk of human error
A misread quantity or product doesn’t stay a typo - it becomes a production mistake and an unhappy customer.
04
Scaling Limits
Growth was capped by admin. Taking on more orders meant hiring more people just to process them.
02
THE FIX
One inbox -No retyping, no ceiling
With Burnt, every order lands in one place. The agent reads it, picks the right products and quantities, checks it against what it already knows about that customer, and pushes the finished order straight into their ERP. No reformatting. No copypaste between apps
And it doesn’t just trust itself. When something looks off, it flags it and asks before anything moves. The team still has the final say on the edge cases. They’ve just stopped doing the 94% that never needed a human in the first place. Nothing about how they work had to change - Burnt fit around the process, not the other way round
H OW IT WORKS
01
Capture
Email, WhatsApp and voicemail orders arrive in one unified inbox
02
Read
The agent pulls product, quantity, and customer from any format.
03
Check
It validates against the customer’s history and flags anything unusual.
04
Push
Confirmed orders flow straight into the ERP, untouched.
03
THE RESULT
What it added up to
94%
Orders fully automated
Nearly every order now runs inbox-to ERP with zero human touch. The team is out of the most repetitive
work entirely.
work entirely.
98%
Line-item accuracy on the first pass
Nearly every order now runs inbox-to ERP with zero human touch. The team is out of the most repetitivework entirely.
96%
Faster order processing
Nearly every order now runs inbox-to ERP with zero human touch. The team is out of the most repetitivework entirely.
94%
Orders fully automated
Nearly every order now runs inbox-to ERP with zero human touch. The team is out of the most repetitive
work entirely.
work entirely.
98%
Line-item accuracy on the first pass
Nearly every order now runs inbox-to ERP with zero human touch. The team is out of the most repetitivework entirely.
96%
Faster order processing
Nearly every order now runs inbox-to ERP with zero human touch. The team is out of the most repetitivework entirely.
“My enthusiasm for this system is completely sincere. It's a real reflection of how strongly I feel about it, and how much easier it's made our lives... ”
Leonardo Tita
Customer Service Manager
04
WHY IT LAST
A partner, not a platform
BUILT FOR FOOD
Burnt was built from the ground up for fooddistribution, by a team with real roots in thesupply chain. Automation isn’t bolted ontoan old system - it’s the starting point. Sowhen the Burnt team sat down with La TuaPasta, the work was about matching howthe business actually runs, not forcing itinto software designed for someone else’sworld.
ROOM TO GROW INTO
With 94% of orders flowing through on theirown and accuracy above 98%, La Tua Pastacan take on more without taking on moreadmin. More order volume, new channels, awider product range - the foundationhandles it, and the quality and personaltouch their customers expect stay intact.
“The reason we decided to work with this team was because they understood our hardest challenges, and solved for it. If it was something they didn't understand, they'd spend weeks with my team obsessing over it and then come up with a solution.”
Nicolas Hanson,
Owner & Managing Director
