Shield Foods eliminates order errors with 94% first-pass accuracy
94% line-item accuracy on the first pass, the right customer matched on 99.8% of orders, and no more single point of failure in order entry.
Results at Glance
94%
Line-item accuracy on the first pass
100%
Customer match accuracy (99.8% measured)
97%
Product identification accuracy
94%
Line-item accuracy on the first pass
100%
Customer match accuracy (99.8% measured)
97%
Product identification accuracy
WHY BURNT
“We chose Burnt because they understand our sector. Too many other companies approached us expecting us to convert all our customers to order via their system, and this is just not practical.”
Ali Reza,
Commercial Director
01
THE PROBLEM
One small team, every order keyed in by hand
Shield Foods supplies high-end seafood to restaurants. Every order was typed in by a small number of staff, and when they were away, the business ground to a halt.
Manual transcription meant wrong delivery dates and wrong customer details, with re-work downstream to fix them. Warehouse and production staff were pulled off their real jobs to cover the office. Any sickness or leave put stress on the whole operation.
WHAT WAS SLOWING THEM DOWN
01
Costly transcription errors
Wrong delivery dates and wrong customer details, with fixes and re-work downstream.
02
Single point of failure
Order intake depended on a few people. When they were unavailable, everything stopped.
03
Operational chaos
Warehouse and production staff abandoned their core work to key in orders from the office.
04
Constant pressure
Any sickness or leave created stress across the entire operation.
02
THE FIX
It gets the order right the first time
With Burnt, orders arrive from any format (email, WhatsApp, PDF) into one place. The agent extracts every line, validates it against Shield Foods' product catalogue and customer records, and enters it straight into their system.
And it doesn’t just trust itself. Ambiguous orders are flagged for a person; standard ones run end to end without anyone touching them. Nothing about how they work had to change: Burnt fit around the process, not the other way round. 94% of line items are right on the first pass, and the right customer is matched on 99.8% of orders.
H OW IT WORKS
01
Capture
Email, WhatsApp and PDF orders arrive in one inbox, in whatever format the customer sent them.
02
Read
The agent pulls product, cut, size, quantity and customer from any format.
03
Check
It validates against the catalogue and customer records, and flags anything unusual.
04
Push
Confirmed orders flow straight into their system, untouched.
03
THE RESULT
What it added up to
94%
Line-item accuracy on the first pass
The overwhelming majority of line items captured correctly, with no amendment needed.
100%
Customer match accuracy (99.8% measured)
The right customer on virtually every order (99.8% measured). The wrong-address errors are gone.
97%
Product identification accuracy
The correct SKU and the right amount the first time, even where cuts, sizes and packaging vary.
94%
Line-item accuracy on the first pass
The overwhelming majority of line items captured correctly, with no amendment needed.
100%
Customer match accuracy (99.8% measured)
The right customer on virtually every order (99.8% measured). The wrong-address errors are gone.
97%
Product identification accuracy
The correct SKU and the right amount the first time, even where cuts, sizes and packaging vary.
04
WHY IT LAST
A partner, not a platform
BUILT FOR FOOD
Burnt was built from the ground up for food distribution, by a team with real roots in the supply chain. Automation isn’t bolted onto an old system - it’s the starting point. So when the Burnt team sat down with Shield Foods, the work was about matching how the business actually runs, not forcing it into software designed for someone else’s world.
ROOM TO GROW INTO
No more single points of failure. No more transcription errors. Shield Foods is now looking at extending automation into customer service, credit control and other manual processes. The bottleneck that once constrained growth is now the launchpad for it.
Ali Reza,
Commercial Director
